I’m a Product Designer who believes good design matters most when things are complex. I’ve spent the last few years designing AI-powered products in exactly that space; ambiguous, fast-moving, and owning problems end-to-end. And I care as much about understanding user behaviour as I do about the craft of the final output.

I use AI strategically, both as a capability within products and as a collaborator in my process.

Designing a results dashboard to turn AI simulation data into actionable product decisions

Velocity

Designing a scalable team and workspace system for a fast-growing AI startup

Velocity

Designing a personalised haircare experience powered by AI & UGC.

Bhive

End-to-end B2B2C platform design for enhanced user and provider experiences (e-commerce).

Howdo